Brexit Product Design - “A Hard Pill to Swallow”

Role: Concept & Product Designer
Context: University Project - Product Design Brief on the theme “Brexit”

Description
This conceptual packaging project began from the phrase “It’s a hard pill to swallow.”
The idea explores how design can turn political and social tension into a tangible object - something you can quite literally “consume.”

Using the familiar language of pharmaceutical branding, the project transforms Brexit into a satirical consumer product. Through minimalist design, irony, and symbolism, it comments on uncertainty, perception, and the comfort of illusion versus the pain of awareness.

Each visual element - from color and typography to naming and dosage - serves as part of a larger metaphor about choice, denial, and truth in a divided society.

Outcome

The work uses product design as a form of cultural storytelling, blending humor, critique, and clean aesthetics to provoke reflection rather than provide answers.